Our Founder

Marcelino Muñoz Sánchez.

THE FOUNDATION FOUNDER

Marcelino Muñoz Sánchez was born on a ranch in Río Bravo, Tamaulipas, in the north of Mexico near the border with Texas. He had his own his shortcomings and lived in precarious conditions in his childhood, due to the social and economic situation of his family. Plastic bottles crushed and tied with ropes were his shoes and a sack sewn into the shape of a shirt and patched trousers were his daily clothes.

By chance of fate, at the age of twelve Marcelino was able to visit the city for the first time, thus giving rise to different events that would mark his life, one of them the discovery of the automobile.

"I LOVE WHAT I DO, I DO WHAT I LOVE."

Marcelino Muñoz

The Automobile

At this age he only knew a mule pulling a cart. So according to his imagination as a child a motorcar did not make much sense to understand how it works, but the car caused him great intrigue. On the other hand, his teachers and his classes at school gave him the opportunity to meet people with a different level of education and lifestyle to which he was accustomed. Finally, he realised that most of the people in the city had better economic reach than those in the rural area where he lived. In his view at that time, these people did not lack the basic deficiencies that he experienced day after day: he assumed that they had everything, this was where a phrase was coined that would mark most of his early life: “He who has money, has everything.”

THE MOST SUBLIME AND HIGHEST PURPOSE OF EVERY HUMAN BEING IS TO BE HAPPY TO BE SUCCESSFUL AND TO LIVE FULLY.

Marcelino Muñoz

“The one who have money, have all”

With this phrase constantly repeated inside his head, he did everything to have money, he started by selling gums, newspapers and even shoes, but he soon realised that he would not make a fortune and decided to change his approach. He got a job in ceramics earning MX$800. At that time when the currency had not yet been devalued, this activity left him a good income, but he had a drawback, his hands and nose were bleeding as a result of the work. So he determined that: although he was earning enough money, this job was not good for his health, so he decided to trade it for what he really liked and it marked the beginning of his great adventure: automobiles.

He began to work in a mechanical workshop as an assistant, he climbed little by little until he reached the MX$800 that he already earned in the ceramics factory, constantly repeating the phrase that drove him day by day, “He who has money has everything”. He continued aspiring for a higher salary but at a certain point they no longer wanted to pay him, so he decided to start his own business. This business was excellent, the profits were increasing and his business grew … and he believed that the phrase was right and now he had everything, until 1999. Being so focused on his objective did not allow him to see that he had neglected his family, who ended up abandoning him. This caused him such sadness that it was then that he realised that, in fact, “he who has money does not have everything.”